Postcard Marketing Tips for Every Kind of Marketer

With the right postcard marketing tips, you can create an effective marketing campaign that will boost your clientele and sales. Know some postcard marketing success tips from the experts.

Use postcard marketing campaign for your business

For a long time, postcard marketing was considered as one of the most popular and successful ways to build your business for a lifetime of profitability. Today, it still continues to deliver. In fact, postcard marketing campaigns have emerged as one of the top ways to bring in highly targeted customers to your website. Therefore, it represents the pinnacle of mixed marketing strategies by combining the proven powers of print with the convenience of the internet. To that end, below are six proven postcard marketing tips.

Do not make it look like an ad

Have you noticed just how the vast majority of postcards today look just like advertisements? Some of them do work, and some do not. However, if you want to really increase the response rate of the postcards you send out, you have to try to design it like it is a message from an old friend. Fonts that mimic handwriting, imperfect lines and fake stick-on notes are just some of the design elements you can apply to help you achieve this look.

Intrigue, and do not close

Your postcard should create intrigue and interest so your customers are motivated to take the next step in the purchasing process. Try not to close the sale immediately. Consider these two headlines for the sample promotion: ‘Purchase 500 qualified leads today for just $50’ or ‘Learn how to get 500 qualified leads today for just $50.’ There is a very small difference between time, but the devil remains to be in the details.

Send customers to a relevant URL

How often do postcard recipients receive direct mail postcard marketing and immediately go to their computers to learn more? Customers today are more likely to only check you only when they are in front of their computer on their own terms and if they get your postcard at this time. When marketing with postcards, never use long and irrelevant URLs because it will be hard to remember. Rather, come up with an URL that is easy to remember. For more information about postcard marketing go to www.influenceenginemarketer.com